How Tec-Do 2.0 Boosted Engagement by 3x with AI Ads
Tec-Do 2.0, a global digital marketing provider with over 80,000 clients, reduced production time by 97% and cut video costs by over 90% while achieving 3x more views compared to image-based creatives.
What was holding them back
Tec-Do 2.0, a leading digital marketing strategies and solutions provider operating in over 200 countries with more than 80,000 enterprise clients, faced significant hurdles with traditional video production that couldn't keep pace with their global content demands.
Cost-prohibitive production
Hiring actors costs approximately 1,000 RMB per day, with additional expenses for directors and shooting venues, making it unsustainable for many projects.
Time-consuming process
Traditional production required at least 3 days for a batch of videos — 1 day for scriptwriting, 1 day for shooting, and 1 day for editing. Coordination among directors, actors, and production teams added further delays.
Scaling challenges
With increasing demand for multilingual marketing videos, the traditional process was too slow to meet tight deadlines.
Limited content diversity
Limited by traditional processes and resources, Tec-Do 2.0 struggled to produce diverse, engaging video content — instead, they mainly produced montage videos without an actor.
AI ads needed to replace costly, time-consuming actor hires and manual montage video creation.
How we solved it
The team was especially impressed by the realism of AI avatars, notably their accurate lip-syncing. After trying other solutions that fell short, this was the first to meet their standards — proving AI avatars could be a long-term solution.
AI Avatar Production
- Hyper-realistic AI avatars with natural lip-sync and body movement
- Authentic, natural-sounding voiceovers across multiple languages
- Automatic language detection — input text in any language, get output in the same language
- Streamlined multilingual campaigns without actor coordination
Efficiency Gains
- Replaced need for human actors, directors, and shooting venues entirely
- Video generation time dropped from 3 days to under 1 hour
- Cost per video reduced to ~$40 with our approach
- Enabled diverse content formats beyond simple montage videos
What was tested
By replacing human actors with AI-generated content, the company significantly reduced production costs while avoiding the logistical challenges of coordinating traditional shoots.
Impact at a glance
After integrating AI-powered video tools, Tec-Do 2.0 saw dramatic improvements across time, cost, and performance.
Time Saved
- Reduced by 30% compared to non-actor videos
- Reduced by over 97% compared to actor videos (3 days → 1 hour)
Cost Reduction
- Cost per video reduced to ~$40 — a significant saving
- Eliminated actor, director, and venue hire costs
Improved Performance
- AI video ads achieved 80% of the performance of real actor videos
- AI video ads reached 3x more views compared to image-based ads
- AI video ads delivered 3x higher ad spend compared to image-based ads
AI video ads proved to be a cost-effective solution that improves quality and conversion rates. Strong performance at lower cost — achieving 70-80% of real actor video performance — was an impressive return given the significant cost savings.
What made the difference
Realistic AI avatars
Creatify's hyper-realistic AI avatars with natural lip-sync and body movement proved superior to competitors — the first solution that met Tec-Do 2.0's quality standards.
Strong performance at lower cost
AI video ads achieved 70-80% of the performance of real actor videos — an impressive return given the significant cost savings of over 90%.
Enhanced engagement vs. image ads
Compared to image-based creatives, AI video ads generated 3x more views and drove 3x higher ad spend, highlighting their impact on audience reach and investment efficiency.
About Tec-Do 2.0
Tec-Do 2.0 is a leading digital marketing strategies and solutions provider, specializing in helping enterprises expand their global presence. Operating in over 200 countries and regions with more than 80,000 enterprise clients, Tec-Do 2.0 delivers scalable marketing solutions across industries.
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