How 1MORE Found Their Perfect Cost-Effective Alternative to Influencer and Image Ads
1MORE, a leading U.S.-based audio brand, replaced costly influencer production with AI-powered video tools — achieving a 47.86% CTR boost, 200% more purchases, and cutting video costs from $3K-$15K to ~$40.
What was holding them back
1MORE has extensive experience collaborating with marketing agencies, actors, and influencers. Yet, managing both the quality and cost of their marketing videos simultaneously proved challenging.
Time-consuming creation process
Finding an agency, arranging product shipment, coordinating with actors, and scheduling took at least a month for each production cycle.
Expensive influencers
The average cost of producing an influencer video ranged between $3,000 to $15,000, straining the marketing budget and forcing them to rely more on image ads.
Content quality control issues
Unable to ensure the quality of the video and that key messages were clearly delivered to audiences when leveraging influencers/actors — due to communication barriers and reluctance to coordinate.
Unexpected losses
The cost of goods and time lost due to damage to items during transportation to influencers and actors added hidden costs to every production.
1MORE needed a cost-effective alternative to influencer/actor videos and static image ads — one that gave them full control over content quality and messaging.
How we solved it
1MORE turned to AI-powered video tools, which offered a comprehensive solution that effectively addressed their challenges — a cost-effective alternative to influencer/actor videos as well as static image ads.
Simplified Video Creation
- Use URL-to-Video tool with product page links
- Choose from 100+ hyper-realistic AI avatars
- AI-generated scripts finer than local scriptwriters
- Make edits if needed — full ad ready in under 10 minutes
Key Advantages
- Full control over content and messaging
- Clearly convey product selling points to audiences
- Performance matches KOL/KOC and agency-produced videos
- Cost ~$40 per video — dramatically less than previous $3K-$15K
What was tested
The performance of ads created with AI was in the same class as KOL/KOC and marketing agency-produced videos — at a fraction of the cost.
Impact at a glance
1MORE found their perfect alternative to influencer and image-based ads. AI-powered production enabled high-quality, engaging video content quickly and inexpensively, leading to substantial improvements across all key performance metrics.
Engagement & Reach
- Impressions: +98.66%
- Reach: +53.99%
- Link Clicks: +158.93%
- CTR (click-through rate): +47.86%
Conversions & ROI
- Purchases: +200%
- CPR (cost per result): -11.93%
- ROAS (return on ad spend): +14.74%
Production Efficiency
- Video production speed: 30x faster
- Cost per video reduced from $3K-$15K to ~$40
- Ad creation time: under 10 minutes
AI-powered videos received more positive feedback and market reaction than traditional alternatives. The results matched influencer campaigns in performance while cutting video costs from $3K-$15K to ~$40 per video.
What made the difference
Simplified creation process
Creating an ad now takes under 10 minutes — use URL-to-Video, choose from 100+ hyper-realistic avatars, make edits if needed. That's it.
Effective alternative to influencers
The performance of AI-created ads was in the same class as KOL/KOC and marketing agency-produced videos — proving AI is a viable long-term replacement.
Massive cost savings
At ~$40 per video, the cost is dramatically lower than previous influencer rates of $3,000-$15,000.
Better scripts
The AI-generated scripts proved finer than output from local scriptwriters, with vibrant visuals and full script control.
About 1MORE
1MORE is a leading global audio brand known for its high-quality headphones and earphones. Based in the USA, 1MORE's mission is to deliver superior sound quality and innovative design at an affordable price. The company has extensive experience with marketing agencies, actors, and influencers across their global markets.
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